Marketing & Brand Strategy
Mehmet
Cagan Varol.
LUISS Guido Carli - Rome
I turn consumer insight into creative strategy from digital campaigns to brand narratives.
I’m a Business Administration student at LUISS specializing in marketing, with hands-on experience in content creation, digital strategy, and campaign planning.
Fluent in English, Turkish native, conversational Italian. Graduating 2026 and available for marketing internships from summer 2026.
Four strategic projects across brand, digital, and content.
Brand Strategy / Digital Campaign
Remarketing a Regional Tourism Board.
Lazio Tourism Board
Full go-to-market strategy to draw international tourists beyond Rome into the wider Lazio region - covering audience segmentation, channel mix, content plan, and AAARRR measurement framework.
View Case StudyContent Creation / Social Media
Viral Content Deconstruction.
TikTok Content Analysis
Created and analyzed a Rome-based TikTok trend post, reverse-engineering performance through analytics - audience demographics, engagement patterns, and creative strategy.
View ProjectLuxury Brand Strategy / Social Media
The Anti-Campaign Campaign.
Bottega Veneta - Concept Project
A three-phase strategy for re-entering digital culture without betraying the brand's anti-hype identity - built around absence, scarcity, and discovery. No product shots. No ads.
View Case StudyStrategy & Marketing
- Brand Strategy
- Campaign Planning
- Content Strategy
- Consumer Insight
- Positioning
Digital & Social
- Social Media Strategy
- Content Creation
- TikTok
- SEO Basics
Analytics & Tools
- Google Analytics
- Meta Insights
- TikTok Studio
- Canva
- Microsoft Office
- AI Tools
Languages
- English - Fluent
- Turkish - Native
- Italian - A2/B1
- Greek - A1/A2
Let’s talk.
Fluent in English, Turkish native, conversational Italian (Learning more). Graduating 2026 and available for internships from summer 2026.